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Jack & Jenny's Backpacks

Branding & Interactive
The Mission

Jack & Jenny’s was born out of a vision to use the power of creative capital for social change.
There is power in a basic education, and everyone should have access to it.

Jack & Jenny’s–give with what you buy–is a potential start-up company that sells backpacks to help support education in rural Honduras.The business model is for every backpack sold, Jack & Jenny’s will donate the value of a backpack to help charities focused on education. As a burro is a symbol in many cultures as a means of lessening one's physical burdens, I choose to represent this mission with the animal. A male burro is known as a Jack and a female as a Jenny.

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The Project

Working with a soft goods designer, we created two backpacks that are inspired by Central and South American cultures.

The Solution

I created the branding and website as well as collateral materials ranging from hang tags packaging to t-shirt graphics.

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The Website

I wanted to highlight the Jack & Jenny's color palette with the website—using them on rollovers and to brand subsections of the website. Each page was built off the same blocky grid that acts as an unifying element throughout the site. By using an untraditional sidebar navigation, the most important messaging is always highlighted at the top of the page.

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