Matt Giesting
Matt Giesting
I can’t take a lot of credit for these commercials, it was a great team effort across the country to produce these commercials. AllTrails wanted to jump in and test video as a method to drive new subscribers. I was part of the AllTrails team that co

AllTrails Commercial

I can’t take a lot of credit for these commercials, it was a great team effort across the country to produce these commercials. AllTrails wanted to jump in and test video as a method to drive new subscribers. I was part of the AllTrails team that co

I can’t take a lot of credit for these commercials, it was a great team effort across the country to produce these commercials. AllTrails wanted to jump in and test video as a method to drive new subscribers. I was part of the AllTrails team that concepted and helped our partners refine and produce the video. It was 100% shot inn California and due to COVID I couldn’t attend. However, the team found innovative ways to collaborate over video calls to keep the project moving.

AllTrails Team
CEO: Ron Schneidermann
Head of Design: Brian Sinclair
Head of Communications: Meaghan Praznik
Head of Lifecycle Marketing: Katrina Kimovec
Senior Designer: Matt Giesting
Copywriter: Alison Burke

Ad Agency: Avocados and Coconuts