Children’s Miracle Network Hospitals wanted to rebrand their signature college fundraising event, Miracle Network Dance Marathon, to create a flexible system that would work across all the member schools.

Advertising for Humanity Team
—
Mark Stanton: Strategy + Project Management
Rex Wilder: Copywrting
Matt Giesting: Design
Paiwei Wei: Photography

The logo captures the signature moment of the dance marathons: when a candle is lit in the beginning to remind dancers of the children for whom they dance and fundraise.

The brand is bring the the CMNH language and mark into the logo, tying the event and parent company closer together.